Online Movie Rental – What Movie Viewers Want

Consumers have several options in terms of viewing movies in the home. Two of the most popular are renting movies at the local video store and renting movies via an online service. A casual survey was recently conducted on a home electronics/entertainment site regarding the movie viewing habits of guests. The results pointed to some of the misconceptions that still exist about online rental of DVDs by consumers that haven’t yet tried the service.

ซีรี่ย์เกาหลี in the survey were asked numerous questions, including how often they watch movies at home, whether they rent movies online, and when not, why. Nearly 28% of these responding indicated they rent movies online. Of the remainder, the most frequently cited reason for not using an online movie rental service was concern which centered around the perception that online movie rental would be more expensive compared to the local video store. When looking at a couple of scenarios it becomes evident which method tends to be more affordable.

For individuals who indicated that they watch only one 1 to 3 movies per month the savings from renting online are small. Renting 2 movies monthly at the neighborhood video store would average around $7.40 whereas renting from Netflix for instance, if they find the plan which has a limit of 2 movies per month, would run $5.99. After getting a video at the neighborhood store the user could have overnight or perhaps one week to return the movie but an online rental allows them to help keep the movie for an unlimited period of time.

For those individuals who responded that they view 1-3 movies per week, the savings will be more significant. For example, renting 8 movies per month would run around $29.55 at the neighborhood store and as low as $14.99 online if they chose the “2 out at the same time” plan or $17.99 for the “3 out at the same time” plan. As viewing increases so does the probability of experiencing greater savings.

For those who responded that they view 4 movies weekly (averaged out to 16 per month) the average cost at the local store will be $59.04 while online rental would be $23.99 allowing the user “4 out at a time”. Renting through a service like Netflix generally will not limit how many movies an individual views but rather, just how many movies they can have out at any moment. Therefore rentals are more or less unlimited with many of the plans.

The second most frequently cited reason behind not utilizing online movie rental services was that the average person rented movies on the spur of the moment and didn’t plan ahead. Certainly renting movies online and receiving them through the mail would not allow you to definitely decide at 6:00 p.m. that they want to start to see the Queen and receive it in order to be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is 1 business day which may seem sufficient more often than not.

The future of DVD rental could be changing however as Netflix announced in early 2007 that customers would will have the option of watching movies instantly with a streaming service that is available these days for a few movies. The service ought to be quicker than most download services as streaming allows viewing of the movie since it is streamed instead of waiting until download is complete. Although a full transition from the current mail delivery system to a download type of service will take time, it really is clear that immediacy will only continue to improve. It could seem that other online movie rental services would follow suit in coming years so as to compete.

Consumers who’ve not been initiated in to the online movie rental world also could be unacquainted with other benefits/features of such services.

* Greater selection- An average video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This would seem to eliminate the issue of consumers arriving at the store only to discover that there is nothing there that they really want to see.

* There are no fees linked to the delivery and return of DVD’s; and there is absolutely no traveling to and from the store as movies are delivered to their door or to their home via streaming.


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