"HEBE HOP: Forget 50 Cent and Ja Rule - the latest artists causing a stir in the hip hop world are Jewish rappers who pay homage to their religion and ethnicity. Groups such as 50 Shekel, 2 Live Jews (featuring Dr Dreidel and Ice Berg), Chutzpah and Hasidic rapper Matisyahu have attracted the attention of fans described by cultural commentator Naomi Wolf as "Hebesters": twentysomething Jews who are "about as far from the neurotic characters in a Woody Allen film as you can get… Here is what they are not: self-deprecating, deweeby, asexual or yearning for goyishe [non-Jewish] validation". Shekel, rattle and roll…" -GQ.com

"50 Shekel caused huge controversy in the Heeb Hop world as he has now become a Jew for Jesus. Here he is spreading the Good News in his vlog at GoogleVideo." -Conor Knighton, host of Google Current